Social Media Savvy Industry Professionals Share Their Best Practices
by Erin Munsch
June 30, 2015
We talked to industry professionals who have excelled at using social media and asked them to share their best practices. Follow their lead if you want to excel online, too.
Matrix Artistic Director Daniel Roldan considers social media to be part of a larger plan to maximize his success in the salon. His advice for maximizing online engagement is to share photos, “like” and comment on other people’s pages, and post comments to your page regularly. He also suggests using appropriate hashtags. According to Roldan, when done correctly, creating your own hashtags can be a powerful thing, adding a viral effect to your work if it leads to the gold standard of “trending” among your circle of followers. He also finds that it’s much easier to maximize your social media impact by connecting with and engaging online with others who share your interests. For example, following the latest hair-related trends and conversations can help you to refine and perfect your skills behind the chair, while also building your online presence.
Making the Most of Each Platform
Yelp provides businesses with a selection of free tools to create a profile and to connect to the larger community of consumers searching for services.
➔ Follow these rules to make the most of your Yelp profile:
❶ Make sure you have compelling images to showcase to potential customers.
❷ Complete your profile, including street address, telephone number, hours, services offered and website address.
❸ Strive for consistently positive reviews over time.
❹ Respond professionally and in a timely manner to “not so awesome” reviews.
❺ Monitor your page as part of your larger marketing plan.
YouTube offers any number of educational videos or how-to’s about subjects ranging from how to do great hair to how to use Facebook as a small business to how to create an e-newsletter or website. Use these free resources when learning the ropes in online marketing.
➔ When to use or not use YouTube as a marketing tool
❶ If you’re a beauty educator, YouTube can help get your how-to's to a wider audience.
❷ If you’re a bridal salon, say, in Atlanta, sharing bridal hair tutorial videos on YouTube could drive business to your salon.
❸ If you have a small salon and are mainly interested in increasing foot traffic, YouTube may not be the platform to use. Facebook or Instagram may yield better results.
Stake out a position and enter conversations on Twitter to seek out relationships that are in line with your aesthetic or brand values. Twitter is more democratic than Facebook, which requires people to "like" your page or share your posts in order to reach a wide audience. Business owners can also pay a fee to promote their pages and increase exposure. According to Gary Vaynerchuk—New York Times best-selling author, including Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Harper Collins, 2013)—Twitter is about news and information. So if you’re a beauty professional, you might want to tweet about the hair you see on the red carpet at awards shows like the Oscars or Golden Globes. Or, you might want to tweet when Katy Perry changes her haircolor again or a starlet known for her long locks suddenly shows up sporting a pixie. Still, it’s important to use appropriate hashtags like #oscars2014 or #katyperrysnewhaircolor to draw people to your Twitter feed.
Facebook is the social platform that is ideal for telling stories, but it’s becoming more challenging to get your story into the News Feed of those you most want to reach. So how exactly does Facebook determine which stories show up in your Feed? For a while, they used EdgeRank, an algorithm that gave users a more personalized News Feed. Today, EdgeRank has been replaced with a more complex algorithm. The bottom line: Facebook lets you find a community that shares your values or interests, while Twitter offers access to a broader group of people.
A photo- and video-sharing social app (owned by Facebook), Instagram is perhaps the fastest-growing community of interest to salon and spa pros. Reporting higher levels of engagement than Facebook, Instagram's 100 percent visual nature lends itself well to the kind of beauty-related content that pros and consumers alike covet—with visually appealing before and afters topping the list. The key to success: learning the basics of good photo composition and also linking photos to an engaging comment or caption.
Pinterest is another image-driven platform like Instagram, but it has a high female demographic, which makes it perfect for the beauty industry. Use Pinterest to showcase a collection of your work, but make sure that when someone clicks on an image that there is an active link that directs them to your website, your Facebook page or another social media platform.
Twitter is about news and information. So if you’re a beauty professional, you might want to tweet comments about the hair you see on the red carpet at awards shows like the Oscars or Golden Globes.
➻ DID YOU KNOW?
300 hours of video are uploaded to YouTube every minute, and the site has over one billion users.
# The Art of Hashtags
Ginnette Minarik, Redken brand sales educator and renter at Dollhouse Salon in San Jose, California, offers a few tips for creating compelling and appropriate hashtags on Instagram. Let’s say you post an application or color-correction photo—using a hashtag like #colorcorrection will help people anywhere in the world searching for that topic to find your page, says Minarik, who has used Instagram to help promote her book, A Cosmos Guide to the Industry. She’s posted images of the book cover as well as selfies of her holding the book with other industry celebs like Sam Villa (who endorsed it) and Guy Tang. Including their names in a hashtag helped to lead people searching for their names to her post, thereby increasing her online audience. She says it’s also important to use appropriate hashtags when sharing others’ posts. As a Redken brand educator, Minarik also uses Instagram to create an online buzz around Redken product launches. Her advice to beauty professionals: Be proud of your work by posting before and afters. “If they like it, referrals will happen,” says Minarik.
Create a YouTube Buzz
Liz Rose-Worman, a Redken artist and certified haircolorist, is the owner of Salon Ethos in Newport, Oregon. She recently launched a blow-dry bar at her salon, mainly using YouTube as a promotional tool. “Most of the people in our demographic didn’t know what a blow-dry bar was so we had to educate the community,” says Rose-Worman. With her team, she organized a photo shoot that showcased seven looks representing Fall 2014 Fashion Week trends. These looks are just some of the options clients can choose from on the menu. She also posted a video of the shoot on her YouTube page, which helped to create a buzz around the opening of the Blow Dry Bar. Worman also streamed the YouTube videos at the opening event, so she didn’t have to give a formal talk about the process. This freed her up to chat with potential clients. Her advice: “As a stylist behind the chair or a salon owner, the first thing to understand is that you can’t do it all,” she says. Choose one platform to master in the beginning, but make sure it’s the best platform for your purposes.
Rodney Cutler and Jeff Vicente of Cutler Salons in New York City gave us the low-down on using technology in the salon to reduce overhead costs and to inspire clients and stylists. Cutler installed an iPad as a key piece of point-of-sale functionality at his newest location in Brooklyn. “It’s a smaller salon and runs self-sufficiently without the need for a dedicated front desk staff,” says Cutler. The iPad is used as an appointment-booking tool that helps to cut down payroll costs while also giving staff members the means to service guests from start to finish. This kind of set-up allows for a more intimate, hands-on salon experience, and can reduce overhead costs for smaller salons. Another piece of technology that Cutler uses in his SoHo location is Crown TV, a subscription program that streams online channels and programs of your choosing. Cutler streams video that showcases his backstage work, fashion show presentations and informative how-to’s from Redken.
Be Tech Savvy
Vito Mazza of Vito Mazza Salon in Woodbridge, New Jersey hosts an interactive kiosk in his retail area. The kiosk resembles a giant iPad and was originally used to promote the Matrix Biolage reinvention. Clients used the kiosk to take a quiz about their beauty needs and were then matched to specific Biolage products. It was a great way to boost product sales, says Mazza, who also uses the kiosk to capture client data, stream social media platforms like Twitter and Facebook, and allow clients to purchase products. “The word ‘fun’ is important. Keep the buzz and excitement going for the client,” he says. One of his goals is to use this technology to bring business owners in his area together through cross-promotion. As long as their brand values align, Mazza believes this is a great way to build relationships within his community. The biggest payoff of this technology, however, has been increased sales. The salon increased product sales by 30 percent in one year with the Biolage promotion. One out of five people used it to find out the best styling products for them, says Mazza. Metroclick, the company that created the interactive kiosk, also offers statistics for in-salon promotions to help salon owners determine which ones were most successful. >
In 2010, L’Oréal Professionnel Artist Jay Wesley Olsen attended an education event led by Ted Gibson and Jason Backe where he learned a valuable lesson about the power of Twitter. He had opened a Twitter account shortly before the event, mainly exchanging snarky comments with a few friends. “I wake up the next morning in Florida and see that Ted Gibson is following me,” says Olsen. “I gasped.” As he walked down to the hotel lobby, Gibson waved him over. It turned out that Gibson gave Olson some very sage advice that changed the way he approached social media. Gibson asked Olsen if he knew what a powerful tool he had with Twitter. “This is your portfolio. Do you want people to see negative posts on there?” Olsen immediately closed his Twitter account and started fresh. His advice to any beauty professional: Be positive and present your best self. Anything less is not acceptable.
Explore:online best practices, social media, American Salon
Having a bad bang day? This video can help you achieve the perfect swoop bang! ENJOY!
UNTIL NEXT TIME
I just got off the phone with one of the stylists that I mentor here in San Jose. She called because she has a color correction to do tomorrow and she wanted some guidance. We talked about how sometimes in a stressful situation we freeze and forget all the knowledge we know, so it is good to confirm your thoughts with someone else just to make sure you are thinking clearly. Have you ever felt that way?
There are so many variables that go into being a color correction specialist. Think about it, not only do you have know color, and color theory like the back of your hand. You must also have the confidence to execute the service and remain cool, calm, and collected at all times. There are so many things that can happen during a color correction. What I often hear from stylists is that they lose control of the appointment. Maybe the client starts to tell the stylist what to do or how to do it. That never ends well. Unfortunately I have been there done that plenty of times. Now because of the internet salon guests can google and look anything up and they come into the salon wanting or thinking their hair can be done in a certain way according to what they saw or read online. We have to always remember that WE are the professionals. WE are the ones that KNOW what to do and how to do it.
Here are a few tips that can help you become a Color Correction Specialist and keep you prepared for whatever walks through the salon doors needing some help.
Here in the San Francisco Bay Area there are so many great colorist that do beautiful color correction work and no one knows about it? I think that if you have worked hard enough to earn the title of color correction specialist you should shout it from the roof tops! It means you KNOW your shit! (Excuse my french) You are the elite as far as color correction goes and everyone should know about it.
So my question to you is.. Do you want to be a color correction specialist? If so, what do you need to do to get there? If you already are... Do people know you are a badass at color and can make hair look beautiful and healthy again? What can you do to elevate yourself to the next level?
Until next time
So excited about 2015!! I have a feeling that this next year will be one for growth for me, personally and professionally. With the new year fast approaching I can't help but get excited about some changes that are already in the works!
First and foremost I am at a new salon starting in January!!! I am thrilled to be joining the Dollhouse Salon team here in San Jose. I have been to this salon plenty of times before to do Redken education for them. They have a great team and salon culture that I craved at my previous salon. They have a growing and thriving commission team that I am excited to watch grow and help nourish them with my experience and knowledge of all things Redken. I will miss the stylists from my previous salon…but I know we will keep in touch!
Making a salon move is not always easy and should be taken seriously. We know that moving salons even if 2 miles away can result in loss of clientele. It was with much consideration that I decided that moving on from the salon where I have been for 5 years would be best for me and my clientele.
To be honest, I spoke to my Fiancé about it and this is somewhat of how the conversation went…..
Me: I think I want to move salons but I'm scaaaared.
Him: The girl who moved away from home at 16, the girl that travels the world and speaks in front of stylists almost everyday, the girl that wrote a book, is scared to move salons…..okay..u better think about that one….
Me: oh yea….good point :)
The point of that story is that even people who are brave need a kick in the butt sometimes.….hah! So if you are reading this and can relate maybe you have some things to think about too! Staying in your comfort zone might be nice and cozy, but not always what's best for you.
IN THE REDKEN WORLD….
I am thrilled to have a new member on the Northern California Redken Education team! a BIG congrats to my friend Yoshi Peterson on embarking on this crazy, fun, thrilling journey! I can't imagine a better fit and am thrilled be working side by side to make Redken an even bigger name here in Northern California. Better fasten your seatbelt sister… it is going to be great!
At Symposium I have been assigned the wonderful opportunity to be on the Education Kiosk Team with fellow Redken Artistic Educator from New York City Ashley Gianetto! I LOVE HER! She is a little spitfire and I can totally see why they would team us up together to tackle the great task of the Education Kiosk at Redken Symposium.
We will be presenting on stage and speaking with thousands stylists and helping them plan their education for the future according to their professional goals. Want to be a master Redken colorist? Come see me! Want to take advantage of Redken Education in your area? Come see me! Want to become Color or Design certified? Come see me! Want to become a Redken Specialist or Master Specialist? Come see me! Want to become a Redken Artist? Come and see me! I will show you how you can do achieve those goals and get you on a personalized plath. So start thinking about what you want for your future as a stylist and come see us!
So enjoy the rest of this year and cheers to 2015!!
Until next time
As December is approaching I can't help but get super excited about the Redken Symposium that is happening January 25-27 In Las Vegas at the Mandalay Bay. This is an event that is not to be missed, it will leave you inspired, and excited about being a hairstylist! It is a great place to network and meet other like minded stylists and make lots of new friends from all over the world! It is held every other year…the next one won't be until 2017!
While I have been traveling and doing classes, I have stylists ask me the same questions about Symposium …so I thought to myself…"Ok so if most people I come in contact with are having the same questions, then how many other people are having the same questions all over the country?"
So here are the most frequently asked questions when it comes to Symposium
Registration & Redken Gallerie
Grand Opening Event
Registration & Redken Gallerie
Extra Credit Session
2015 Symposium Bash
Extra Credit Class
Here is a youtube video I found from Opening Night a few years ago!
Hope to see you there!!
If you have any questions please reach out :)
until next time
I had the pleasure of working with David Stanko a few weeks ago. He is such an amazing colorist that works in NYC. Watching him highlite is like watching an artist paint canvas! I learned so much from him in the few days I was with him. We were doing four models at once. All with long hair of course. To achieve perfect blonde hair here is what I learned:
Check out David Stanko in action!
Hope this helps! If you have any questions on creating the perfect blonde, leave it in the comments and I will answer for you!
Until next time
Every once in a while Redken launches something new that I get super excited about. Redken's new Color Rebel is a home run! Super easy to use. Fun for all ages. Washes out in a few shampoos. On my own hair so far I have tried the Red and Gold. Loved them both :)
The color options are:
Ready-to Rock: Red
Rebel Without a Coral: Virbrant Coral
Punked Up Pink: Bright Pink (pictured)
Purple Riot: Purple
Gilty As Charged: Gold with Glitter
How To Use
These pictures and video are only after one application. Pretty and vibrant even for a brunette. Super great product for clients to take home, for halloween, or for those of us who just like a temporary change and keep it fun every once in a while.
Until next time
When visiting salons for color education, the most asked question is "How can I get the best Ash possible for my clients?" This short video can help you figure out if Redken Color Fusion is something you can use to help you achieve the perfect ash for all of those super cool clients!
I get asked all the time about becoming successful in the hair industry and building a clientele quickly. There are so many ways that I can answer that. It depends on the direction or the goal of the stylist asking the question. I recently had my ten year high school reunion. I started thinking about my 18 year old self just starting cosmo school and all the things I would tell that girl now.....
#1 Have a plan!
How are you supposed to know how to get what you want, if you don't know how to get there? Many times our goals are awesome and we want to achieve this great career. BUT without a plan you will never achieve your goals. Success doesn't just happen. It is earned! There is no salon in the world that will just give you a full clientele. Only in dreams does that happen. YOU have to work and plan for what you want. No one is going to give it to you. So let's say you want to have a full thriving clientele within the next year. What are you going to do to make sure that happens? Write it down and work on it every single day until you achieve that goal. Remember it takes time.
#2 Make sure your voicemail and e-mail are professional. We are in a digital world now and it is what it is. When looking for the perfect job, you will most probably have to make a resume. The only way that the salon owner can contact you will either be through voicemail or e-mail. So say goodbye to the e-mail address you created when you were 13! Make sure that your voicemail doesn't have a play back song and that you sound professional. I know this might be common sense for most…. but you would be surprised at the things I have seen and heard!
#3. Do not burn bridges, ever!
This one I had to learn the hard way. My very first salon job I quit by e-mailing the owner!!! Oooops. Not cool at all. Now my 28 year old self would have told my 19 year old self... "What the heck are you thinking? Not a good plan." That is like breaking up with your boyfriend over text! At the end of the day I did that because I was a chicken, and I didn't want to face the salon owner. Luckily I saw the salon owner of my first job a few years later, and we had a good laugh about it. She did admit to me that at the time she was really upset with the way I handled that situation. I did apologize and explained to her that she was scary :) There just is no reason to burn bridges. Especially when leaving a salon to go to a new one. Be the adult that you are and handle things the right way. There is a right and wrong way to leave your job, or have a serious conversation with someone. Sometimes we have to have professional conversations with co-workers to express feelings and thoughts. These can sometimes be tricky and can escalate quickly if not handled properly.
It is kind of crazy to think that I started this career 10 years ago! I was so young and excited about being a hair stylist. There was nothing that was going to stop me or get in my way. What would you tell your younger self if you go meet them? Sometimes it is nice to reflect and think about where you have been and all that you have learned.
Until Next Time
Kris Sorbie… a well known name in the hair world. The woman who created Ombre as we know it! Kris Sorbie has made quite the name for herself in the 46 years she has been in the industry. Two time winner and seven time nominee for master stylist of the year of the North American Hairstylist Awards (NAHA) now a judge ,art director, color consultant, video producer and Redken Exchange facilitator, Kris brings innovative trends and fashion-forward artistry to the forefront of the salon industry. Loved and respected by many Kris is not only beautiful on the outside, her kind heart and leadership skills allow Kris to be a mentor many in the Redken tribe including myself. Which I consider a great privilege. She is the reason I work for Redken, and also she encouraged me to write A Cosmo's Guide To The Industry.
Kris has her own app that can be downloaded from the app store, it can be found under Kris Sorbie TouchPro. She also has a mentoring program for hairstylists wanting to further their education and advance themselves in many different aspects of the industry.
After working with her last week we decided it would be great for me to feature her on my blog. There were so many questions I wanted to ask her, but I had to keep it to 10, that was tough, if not she would have been answering 150 questions! :) I tried to think of questions we would all enjoy…. Ok here we go….
1. What has been the biggest impact in the hair industry in the last 5 years?
A: Ombre! It totally revived color; expanded our services, up sells and add-on opportunities.
2. Who has been a big inspiration for you outside of the hair industry?
A:Steve Jobs… I admire his passion, belief and determination against all odds!
3. What advice would you give to a new cosmo graduate?
A:Read A Cosmo's Guide to The Industry… its all there!
4. When you have moments of doubt, how do you overcome it?
A:I look to our Industry, our Stylists and think what can I do to help them… taking the focus off myself always works.
5. What is something we don't know about Kris Sorbie?
A:I make clothes, design jewelry and made a living in interior design of hair salons… oh and tried selling fire extinguishers! No I didn't sell any!
6. What are your top 3 Redken must have hair products?
A:Pillow Proof Primer, Pillow Proof 2 day Extender, Velvet Gelatine, Chromatics, Blonde Idol shampoo and Violet conditioner… did you say 3? I'm also dyslexic with numbers!
7. What is your favorite Redken Haircolor line?
A:Chromatics and SEQ Cream
8. Tell me about your mentoring program, why did you choose to start such a program?
A: I felt the industry was missing something in the education we currently have on offer, incredible set curriculums are in place however, I thought but what if I don't want all a program has to offer or. I may want to work on one specific subject, like wedding hair, or a single project like a photo shoot to enter NAHA (North American Hairstyling Awards). So I developed the Kris Sorbie Mentoring Programs; it's a custom built program by the Stylists themselves to give them the unique opportunity to create their own, individual, bespoke program, to focus on whatever subject they choose, even if we change course halfway through a morning we can and make a diversion to whatever we discover needs attention or grabs their interest, its amazing how often we don't know what we don't know until we get to it!
9. Who has the best hair in Hollywood?
A: All Tracey Cunningham's clients!!
10. Finish this statement…As a hairstylist you must always remember……
A: We are our own walking commercial at all times, never pass up an opportunity through not being at our best behavior and, appearance including our posts on social media, we never know who's watching!
Ms. Sorbie was kind enough to write me a testimonial for my book A Cosmo's Guide To the Inudustry. Here is what she had to say…..
"I couldn't put it down, I was compelled to read more and more and was left wanting more from you when I closed the final page!
As you know I have been doing hair for 46 years, in all the areas of our industry that you speak of and, despite all that experience behind me I realize I can still be better at what I do. You reminded me it's the small details that count, of the responsibility we have to our clients. We have complete control of who we want to be, how we can enjoy our lives behind the chair, make the income we desire and, grow our brands into empires if we choose, we can travel the world to share our knowledge to reap the rewards in our hearts from watching others grow… I can go on for days about what your book has done for me and what it can do for those who read it.
You say this book is for students leaving Beauty Schools, I disagree! This book is for everyone in our Industry, the new, the seasoned, the teachers, the corporations, the salon owners, the front desk peeps and everyone else thinking of doing what we do… which is to serve our clients with expertise, respect and great work by being the best we can be.
I'm sad Vidal Sassoon didn't get to read your book as he would have been grateful and proud that he and his school inspired you to be who you are today!"
Wow that is one hell of a testimonial…I am speechless. Thank you Kris for the opportunity to make you a part of my blog and spread the word about your legacy.
Until next time everyone.
Are you a curly girl that needs some help?!! Check out this super easy how to video from Redken using Redken's curl line Curvaceous.
Every once in a while a person comes along that you know you could learn so much from. This could be maybe life experience or professional experience. These types of people come into our lives sometimes for a short time and sometimes for forever! None the less you appreciate the time spent with that person.
Meet Geneva! She is that for me! I heard about her from being part of the Redken Artist network. She was a phenomenal Redken Artist for a long time until recently. I look up to this woman because frankly she is a bad ass when it comes to all things hair!! :)
She is sooooo amazingly talented, smart, and loved by many. Not only that but she is a mother like I am. I always look up to working moms because they help me remember that 1. I am not alone and 2. If she can do it I can do it. She also owns a salon in Anchorage Alaska, where she resides.
Geneva has recently taken the new position as the first ever Artistic Director for Sam Villa which is a huge honor and responsibility. This year is also her first time being nominated for NAHA. Which is a great achievmant in the hair industry and well deserved.
I had the opportunity to interview Geneva and I would love to share that with you all! I wanted to interview her because I feel like her and people like her are so so so important to our industry. They elevate the hair world into another reality. Geneva has the ability to take you away into a different world while looking at her work! I'll Let you see for yourself!
CHECK THIS OUT!!!!
How long have you been in the hair industry? How did you decide you wanted to be a hairstylist?
A: 22 years, I have cut hair as long as I can remember. I cut all of my sisters hairs off when I was 4 and my mother made me get the same haircut!! I Cried….
Tell me about your very first salon job.
A: I landed a job at the best salon in my area, Panache. I was the youngest stylist there by 15 years and I was the red headed step child. I did pedicures, nails, cleaned stations and did roller sets. I LOVED IT! It was the roller set era. The woman I worked with could do works of art with four hairs, one on each side. They taught me so much and set a foundation for me for the rest of my career.
What is your favorite moment in your career so far?
A: As a Redken Artist, I had a lot of amazing moments. I can honestly say all of my dreams came true and were exceeded. My favorite moment however was becoming Artistic Director of Sam Villa. I kept telling him for years he should give me a job, so it was an awesome day when he did!
What is your advice for someone staring Comsetology School today?
A: That every foundation you need to know you learn in beauty school. It is a learning ground. Make the most of it by paying attention and taking risks.
If you could help a stylist not make a mistake you made early in you career what would it be?
A: Pay off your student loans as soon as you can. The interest rate is horrific and if you pay your minimum monthly payment it will be there for eternity.
When did you realize you had artistic talent? How did you know?
A: It's a journey. Sometimes I feel ike a bad ass and the next look I do is a flop. Creativity for me is a constant journey akin to having emotional whiplash. My goal this year is to chill out and enjoy the ride. Hair is a blast, and I am having fun.
When you are thinking of a new and interesting concept…what is your creative process?
A: When working with Sam Villa we communicate with images and concepts and start gathering our thoughts on drop box. We have conference calls every week to discuss details and thoughts. then, as the vision gets clearer, we create vision boards to effectively communicate with our team members.
On personal projects I work closely with my photographer Shalem Mathew. He is one of my dearest friends. There is a lot of trust in our creative process. This allows both of us to dream and share thoughts without judgement. It is important to find someone that appreciates your style so you done battle artistically. Photographers are like boyfriends. You may need to try out a few before you fine your soul mate. Not everyone will understand you. That is ok! Find one who does.
What inspires you?
A: I love everything!! It is difficult to say from one day to the next. Sometimes it is an amazing wardrobe and I need to create something that goes with it. It could be a song, a mushroom, an era, or a subculture. I love it all. I just came back from Lake Tahoe where my photographer was wed. My friends and I ran through the woods covered in sap to collect 50 lbs of huge pinecones. We are going to do a collection to celebrate our time together. We ew not sure what we are going to do yet, but I have a feeling it is going to be epic even if only in our minds.
Who do you look up to/learn from these days?
A: Mentors come in a lot of forms for me. Living in a remote area can be artistically lonely at times. Sam Villa, Chris Barran, and Kris Sorbie have always been the people that I reach out to for a taste check and information. I value their opinions and they never hesitate to tell me if something does not work and why. That information has been invaluable to me.
Finish this statement…… As a hairstylist you must remember…….
A: It takes time to reach your goals. Be gentle to yourself as you grow. Others opinions are just that, an opinion. Take what you need and leave what you don't.
I could not have said it better myself Geneva! Thank you for your time! I know it is very valuable these days. Good luck this weekend during NAHA!! In my opinion "It's in the baaaaaag"
Hope you guys enjoyed that! Share this blog with your hair friends. No matter how many years they have been in the industry….something about Geneva's words are like fuel to the fire within me….which I know can do the same for others.
Until next time
Lover of all things hair . My passion is education and beautiful hair. Beauty school graduates I consider my babies and want to take them all under my wing! Consider me your personal mentor!